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Branding and SMM for real estate
Full-Spectrum Branding & SMM for Shellgrow Holiday Homes
A case study on launching and promoting a real estate and property management brand in the competitive Dubai market.
The Challenge
To establish Shellgrow Holiday Homes as a premium, trusted provider of holiday home rentals and property management services in Dubai. The objective was to create a complete brand identity from the ground up and execute a social media strategy to drive bookings and attract property owners.
To establish Shellgrow Holiday Homes as a premium, trusted provider of holiday home rentals and property management services in Dubai. The objective was to create a complete brand identity from the ground up and execute a social media strategy to drive bookings and attract property owners.
Our Solution
We developed a comprehensive 360-degree marketing solution, encompassing corporate identity, digital presence, and tangible brand assets.
We developed a comprehensive 360-degree marketing solution, encompassing corporate identity, digital presence, and tangible brand assets.
Corporate Identity & Branding
We built a sophisticated and cohesive visual identity designed to communicate trust, quality, and a premium guest experience.
Logo & Brand Guidelines:
Developed a modern logo and a distinctive color palette (deep teal, white, and gold) to be used across all platforms.
In-Home Branded Amenities:
To ensure a consistent brand experience for guests, we designed a full suite of high-quality amenities. This included:
Developed a modern logo and a distinctive color palette (deep teal, white, and gold) to be used across all platforms.
In-Home Branded Amenities:
To ensure a consistent brand experience for guests, we designed a full suite of high-quality amenities. This included:
- Custom-branded bathrobes and slippers
- Packaged toiletries (soap, etc.)
- Branded sugar and black tea sachets
Corporate Collateral:
Designed professional stationery, envelopes, and notebooks for business operations.
Guest Experience:
Created a premium "Welcome Aboard" gift box to delight guests upon arrival.
Physical Branding:
Expanded the brand's visibility with designs for vehicle wraps.
Designed professional stationery, envelopes, and notebooks for business operations.
Guest Experience:
Created a premium "Welcome Aboard" gift box to delight guests upon arrival.
Physical Branding:
Expanded the brand's visibility with designs for vehicle wraps.
Company Profile & B2B Materials
To support business development and attract property owners, we designed a professional and comprehensive company profile presentation.
Social Media Marketing (SMM) & Digital Presence
We crafted a dynamic social media strategy focused on engaging both potential renters (B2C) and property owners (B2B).
We crafted a dynamic social media strategy focused on engaging both potential renters (B2C) and property owners (B2B).
Content Pillars: The content strategy was built on several key themes:
Visual Strategy: A clean, modern, and high-end aesthetic was maintained across all social media posts to align with the brand's premium positioning.
Content Pillars: The content strategy was built on several key themes:
- Property Showcases: Highlighting specific listings with attractive visuals and pricing (e.g., "Super deal, 1 bedroom apartment in Dubai Marina").
- Educational Content: Positioning Shellgrow as an expert with posts like "Why is Property Management Important?" to attract new property listings.
- Lifestyle & Engagement: Using interactive and relatable formats like "Before vs. After" (property staging), "Ideal Tenant" concepts, and service announcements.
Visual Strategy: A clean, modern, and high-end aesthetic was maintained across all social media posts to align with the brand's premium positioning.
Outcome
This project delivered a powerful engine for client acquisition. Our strategy established Shellgrow as a credible, premium brand, enabling them to simultaneously attract B2C tenant bookings and secure B2B property management contracts.
By creating a seamless, high-value guest experience, we positioned the brand to justify its premium pricing and build long-term loyalty. The ultimate result is a scalable business framework, giving Shellgrow the competitive edge and market trust needed to grow effectively in Dubai.
